In this blog we talked about the main rules of SEO and its importance in communication with search engines (Google, Yahoo, Bing, etc.). But what we present today in this article is the concept of location related to SEO techniques and how they can help achieve results more quickly.
SEO- Are techniques applied OnSite and OffSite to add credibility to the site in search engines. Thus depending on the indexing of the web by the search engines, the results usually appear in the medium / long term.
So how can we have faster results with SEO?
The answer is very simple – apply to SEO knowledge already acquired, the factor of location.
Example:
The real estate XYZ sells and leases properties in Cascais and Oeiras.
Homepage has the following tags:
. Title Tag
Houses and apartments for sale and to rent | Real Estate XYZ
. Description Tag
Find here the house or apartment you are looking for. In Real Estate XYZ we have a wide variety of real estate with just one click. Visit us!
What is wrong in the example above?
Nothing, if we are to compete with the big portals of real estate and all other real estate in the country.
The truth is that real estate typically operate in specific regions, such as the aforementioned case, so we must use these locations in order to get more specific results. If you enter in the ‘Tags’ shown above the locations where it operates, will reduce (much) the number of competitors on the web.
As so, the “Tags” coul be the following:
. Title Tag
Houses and apartments for sell and rent in Cascais and Oeiras
. Description Tag
Find here your house or apartment your looking for. In Real Estate XYZ we have a wide variety of properties in Cascais and Oeiras. Visit us now!
In addition to Meta Tags you need to act concerning the location. So you need to add location:
- In file names (ex: living-room- apartment- 3 bedroom- cascais.jpg)
- In the titles of the images (ex: Living Room – 3 bedroom apartment in Cascais);
- In the titles of the property page (ex: 3 bedroom apartment in Cascais);
- At the property Description (ex: Apartment t3 in Cascais. Overlooking the stunning Cascais marina, it provides relaxing evenings with a spectacular sea view worthy of representation in most valuable Renaissance paintings…)
SEO is very important to get traffic to the site, however should be designed to achieve goals, which in the case of real estate, are sales or real estate leases.
Everything goes through a proper study of the main keywords (search terms). Although there are fewer searches with the keyword ‘homes for sale in ‘Cascais’ than ‘homes for sale’, the likelihood of conversion is much higher for those looking for the first term, than who enters your site looking for the second term. The same is true in search results of search engines.
So when thinking of a SEO strategy for your site, do not think about the amount of traffic, but in quality traffic.
