When you want to advertise properties in real estate portals, the first aspect to consider relates to the property ad details. The more detailed the better. Quoting and appreciating the positive features of a property can be the key to capture the interest of home seekers and close more deals.
Much of the demand for real estate is on the internet. As such, potential customers want to access the largest possible amount of information to evaluate whether that property meets the characteristics they seek and subsequently to schedule a visit or not.
Do you have a large number of properties published in real estate portals and do not get the expected number of leads? Check out some points that should be part of the description of the advertised properties.
Location
Often, to avoid direct contact with the owners, it is the real estate agent option not to disclose the full address of the property. However, the location is simultaneously one of the first points that potential customers look and a search filter in real estate portals. If your choice is not to disclose the full address, you can always opt for the zone / neighborhood.
Values/Prices
Generally, the value is a factor of strong initial interest for home seekers. And beyond the amount payable for the purchase or lease, your potential clients are interested in knowing other costs associated with the property (condominium, taxes, etc.). Presenting the property values in more detail, you will be answering in advance the questions that may arise.
Differentiating characteristics
The idea to present the details of the property only with information on the number of rooms or parking spaces is outdated. With increasingly demanding and informed customers it is important to invest in special qualities to attract customers! Mention features like the view, the tranquility of the neighborhood, proximity to schools, etc.
Photos
The importance of the photographs is highlighted when the demand for real estate is done over the internet. Because it is often the first potential customer contact with the property, we need to present interesting photographs that capture the essence of the property. To stay abreast of some tips on how to capture good photographs, see our texts on photography section.
