The word viral was first used when the number of blog and social media users increased. People use it when they want to refer to a specific content which is published by lots of people and that has a huge (sometimes unexpected) online impact.
What makes it viral?
1.Positive content. Positive content is more likely to be viral than the negative one because people like to share positive information.
2. Emotional content. Either positive or negative, emotions are always shared by people.
3. Useful and practical content. People like to share useful content to help their friends and/or fans.
How to create viral content?
Viral content needs to be positive, emotional, useful and practical. People like to share information that drives them out of their daily routine and that cheers them up even if it is just for a few seconds.
How to prepare useful content?
When you finish working on the content, either it is a video, an image or a text, you should review it and try to analyze its effect. You should tell people, on the content you share, what to do next. Do it by giving them practical examples of the improvements they can get from seeing it.
How to trigger inspiring emotions?
Your work only ends when you trigger emotions on your clients because that’s the precise moment when you increase the chances of seeing people share and talk about it.
