Are you one of those people who think they have a great website with appealing content and interesting features? What about enquires? Are you happy with the number of enquires you receive?
If the answer was ‘No’ your website may be missing one of its main purposes: getting new contacts. If that’s the case, then it’s time to increase the number of visitors. More visitors on your website mean more clients, and naturally that helps you to close more deals.
Most people use search engines like Google to look for properties online. That’s why you should make some changes to your website in order to make it more appealing to search engines. As a result your page ranking will be better than your competition.
In the past, people thought choosing some keywords was enough for SEO. Nowadays, this is just one of the aspects taken into consideration in order to get a better rank in the search results. Google has changed the rules to make sure that the websites standing on top of the search results contain relevant information for the users. And believe us when we say that there are no absolute truths about SEO: what today is true, tomorrow may be limited.
Now that the search engines are only showing what people are looking for, it is very important that you make it clear that your website is really connected to the real estate area. To do so you should take some aspects into consideration.
In the real estate area, as in any other, a well built website, with good and relevant information, is the basis of a good SEO strategy. Good quality information increases the visitors’ experience and fosters the opportunity of converting them into clients.
Besides entering interesting content and looking for building gaps, you need to work the inherent aspects of its conception.
It is crucial that you optimize the URLs of your website and that the meta titles have descriptions. These titles are not only going to help your visitors to be aware of the website structure but they are also going to tell the search engines what your website’s theme is all about. If you don’t enter the titles, the search engines will not be able to tag your website. Finding your website will be an almost impossible task for visitors.
Entering a title that represents the whole content of your website can increase the traffic, which means a higher number of visitors and potential clients. Having your own domain is also an important step to be better positioned on the search results. Of course some of these techniques can only be done by those who are skilled to do so, but there are always easy-friendly solutions for those who are not that skilled.
However, it’s up to you to verify and guarantee that you have good quality content, either connected to your company or to your properties, throughout your website. You’ll see that keeping your website updated, with relevant news and information can increase your website traffic.
