Google Analytics is a powerful tool that helps you to analyse the performance of your website so that you can improve and increase the number of enquires.
1- Find out how many people have visited your website.
Your website is online, but do you measure its ROI? Google Analytics will tell you how many people have visited your website. You’ll be able to know how many visitors have browsed your website during a specific hour, day, week, month or whichever time period you want. These statistics help you to analyse your website’s evolution regarding the number of visitors. You’ll also be able to check which time of the year, month, week or day you are getting more visitors.
2- Find out how many people have entered and left the website after viewing a single page (bounce rate)
The bounce rate shows the percentage of visitors that have entered and left your website without making any sort of interaction. A bounce rate above 50% may mean that your advertising politics are failing, either because your website is different from what is being advertised or because your target-audience has little interest in the content you are showing.
3- Find out your visitors’ favourite WebPages?
You can check the number of times each page was clicked. This will help you to identify the content which is frequently seen by those who visit your website. This way, you’ll be able to manage it accordingly. If you have a development for sale, which seems to be a great deal, and its webpage has only a few clicks, then this is probably the best time to highlight it using a marketing strategy: make use of the AdWords ad extensions to take the internet users who are looking for developments right to the development page you want to sell.
4- What’s the traffic source? How did visitors get to your website?
You’ll be able to see how your visitors ended up on your website. Was it using the organic search? Did they type the URL directly? Did they use social media? Or a marketing campaign? This information helps you to analyse your advertising politics, check which ones are being more productive and try to improve them. If your visitors’ source is social media, you can also check which social network is bringing you more visitors – YouTube, Twitter or Facebook.
5- Visitors browse your website, but how long do they stay there?
You can analyse the average time your visitors spend on your website and the number of pages that they open before leaving the website. If the time on page is short and visitors are only visiting 2 pages on average, there’s probably something wrong with the communication or with the website content.
6- Is your website having returning visitors only? Or are you increasing the number of new visitors?
Here you can find out the percentage of new and/or returning visitors. If the percentage is very close to 100%, something wrong may be happening: if the percentage of new visitors is above 85%, this means that your website is only being visited by new users; if the percentage of returning visitors is above 85%, your website is only being visited by those who already know it and you’re not having new visitors on your website.
7-What do your visitors do when they visit your website? What pages do they browse before leaving the website?
You can track your visitors’ steps before leaving your website. With this data you’ll be able to understand the reason why your visitors are leaving your website – leaving your website after filling up a form, purchasing or downloading a product is a natural thing. However, leaving your website on a property search page is simply not natural. You should pay close attention to the number of steps your users need to take to get to a specific page. Clients like to get the information they want in a few steps.
8- Where are your visitors coming from?
You’ll be able to know the country and the area of your website visitors. If your website is only available in Portuguese and you’re having lots of foreign visitors, it might be a good time to add a new language in order to facilitate their browsing.
9- Your website pages may have loading problems.
Do you know how to track these anomalies? You’ll be able to know the average loading time of each page and which browser (Internet Explorer, Safari, Chrome, Mozilla, etc…) was used by your website visitors. This information will help you to realize if there’s any problem with your website pages, which may be taking a lot of time to open, or if your website is having problems when viewed using a specific browser.
10- How many conversions is your website creating?
A conversion is when a visitor completes a task on the website and it is very important for the success of the company. Filling up an enquiry or a sales form of a specific product are examples of conversions. Conversions are set by each user and are used to determine, in a simple and easy way, the number of visitors who have accomplished the website’s goal.
