Facebook
It is the most famous Social Media. It gets personal profiles and company pages together. When you create a page to your real estate agency you can share messages, videos and you can also create photo albums of your properties. However, please be careful because your page should not be a classified advertisement page. You should share information about other subjects – for example market changes and trends;
Twitter
The main feature of this Social Media is the possibility to exchange messages using up to 140 characters. It allows you to interact with other people – you can read the messages and the comments – Twitter is a nice way for your real estate agency to chat with your clients.
LinkedIn
It works as a huge bank of curriculums and as a recruitment center. It is known as the largest professional Social Media of the world. LinkedIn allows companies to build their own reputation and to increase their range of business partners. Our suggestion is for you to create a profile for your company and, at the same time, ask your co-workers to create their own profiles. What’s the purpose of that? Interaction is possible if everyone is online and by sharing information/posts, the potential guests can have an idea about the way your real estate agency works;
Google+
Launched in 2001 it is considered Facebook’s biggest competitor. It has more than 350 000 000 registered users and offers a set of tools that can be useful for your real estate business. When you create a profile or a page, you can divide your audience according to the circle of friends and fans using your own previously set criteria. On the other hand, known as the differential part of Google+, you have a tool on your will that allows you to make video and audio conferences with your clients, improving the way you interact and deal with those who are looking for a property;
Pinterest
A Social Media based on sharing pictures that helps you to increase the visibility of your properties. This is an important idea in a business area where the visual sense is one of the variables taken into consideration in the client’s decision. To optimize the use of your real estate agency’s Pinterest, you can create different categories where you place pictures that not only give people information about decoration but also advices on how to choose a villa or an apartment.
There are other Social Medias that can be explored. However, you should know your clients, give them what they are looking for and satisfy their needs. A real estate agency that pays attention to the dynamic of the market and to the needs of their clients is much closer to get good results.
