Each real estate has its own working method and its own marketing strategy. Those who work in the field know that this is true. Some companies are good, some others are not that good. Some of them are experienced, some others inexperienced. Some of them deal with their clients in a professional way, some others are amateurs.
Usually, when the owner wants to sell his property, he gets in touch with the nearest real estate agent or with a friend of his who works in the real estate agency. Most of the times he doesn’t take a rational decision or thinks a lot about it, thus an unqualified agency might be commercializing his property. This happens is because owners consider all the real estate agencies equal.
When dealing with real estate agencies, clients tend to generalize. They can either have a negative idea of that sort of companies, due to an unpleasant experience, or a positive idea, which may take them to believe that all real estate agencies work well.
Fortunately, this problem has a solution. A real estate agent should focus and put all his marketing efforts on differentiation and positioning. It is crucial that clients understand that there are different companies and that making the right choice may save them time, money and troubles.
You must show your clients that your company is different from the rest.
Why don’t you create an owners guide?
Share the values, the results and the sales statistics of your company. Show your clients everything they may consider relevant and more convenient for both. Providing a good experience and follow-up from first contact is as important as buying or selling a property.
