The real estate market demands a lot of interaction with the clients. Therefore, you need sales professionals with specific qualities so that they can achieve the results you expect.
Having a continuously motivated and dedicated team that helps your company to achieve your business targets is a Utopian idea for many real estate agencies. Nevertheless, in real life, things become a little bit more complicated.
Most of the times professionals lack motivation, agents have little determination and the sales teams are completely unstructured. Even in big companies there are co-workers who need external inputs to get a better performance but… you need to act and create strategic mechanisms to bring your agents closer to you and to your team!
What is the first step?
Focus on creating an attractive and coherent image. In other words, with all the ups and downs that have been happening on the sector, on the type of clients and on professionals, among others, you need to plan a stimulating future that can trigger the interest of those who work for you.
Keeping in mind the fact that most professionals get motivation from external inputs, setting a common target, shared by the whole team, can be very important and can even work as a ‘challenge’. It is very important for you to avoid target discrepancies between departments or positions.
Set clear targets and think about new strategies to give your team more energy. The right inputs improve the relationships and enhance the efficiency of the whole team.
Take a look at your sales team. Is it impossible to set a common target?
