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Email marketing works, it is alive and kicking.

Learn the three steps you need to take to be well succeeded on your real estate’s emails.

Email marketing allows your sales team to chat with your clients. It is thus one of the most powerful tools to transform potential clients into clients. Take a look at those contacts you get on social media. They will only become personal conversations and get nearer to the selling process after the use of the email. That is why the most successful real estate agencies and agents keep betting on strong email marketing campaigns.

It is also a highly profitable sales channel.
According to the Direct Marketing Association (US), the email marketing campaigns pay for themselves… and, at the same time, save some trees.
If you are not seriously investing on email-marketing, then you are losing deal opportunities.

Read 3 fundamental steps to create selling emails:

Create your real estate data base
A data base is a very simple thing. It is only a list of people with whom you have or had contact with, either by telephone, email or in person. A real estate data base should have:
- The email addresses of all your potential clients;
- Data to personalize communication (ex: name, surname, gender, etc.);
- Data about your potential clients’ preferences, in other words, the type of properties they are looking for (type of property, number of rooms, location, range of prices, etc.)
You can easily create a database in an Excel sheet, but there are also real estate management software solutions that can automatically create databases which connect the contacts of the agency with its list of properties (ex: Contact management on eGO Real Estate).

Use content that pleases your potential clients
We have all seen emails where the information about the suggested properties is confuse, poorly organized or poorly illustrated. Emails suggesting properties that have nothing to do with the preferences of the email recipients (potential clients). This type of emails simply doesn’t work.
The only emails that work are the ones that have a content that matters to the recipients – your precious suggestions about the properties the client is looking for, the prices and the location. Your clients will know they can trust you and will read your emails with great interest.

Transform your emails into actions
The final step is when an email you have sent is transformed into a visit request, a contact request to know more about a property or an offer to buy the property.
Even an email sent to the right person, at the right time and with the right content may fail if the “call-to-action” trigger is not good.
All the emails you send should give clients easy and different ways to get in touch with the real estate agent:
- The telephone number of the real estate agent or consultant (together with the working schedule);
- The email address of the agent (and provide a quick answer);
- Contact buttons that take clients to a form in your real estate website.

About sending emails:
Even though it is possible to send emails using your own personal email account (one by one) it is an extremely laborious process (especially if you have a big database). Another problematic aspect is that many email services (ex: Gmail) limit the number of emails you can send daily (ex: on Gmail you can send up to 2.000) emails per day).
These are the reasons why using a personal email is rarely the best option.

Nowadays there are some great tools that help people to manage the email communication and campaigns of their real estate agencies. These ones are the right choice. Some real estate management software solutions, like eGO Real Estate, already have features like:
- Creation of databases for the real estate sector;
- Selection of the properties that are going to be sent based on the preferences of the potential guests.
- Well organized email templates with “call-to-action” triggers which are integrated with the customer relationship management tools of the real estate agent.

Conclusion:
The email is a highly effective commercial tool and should not be ignored. It is highly profitable when compared to other means of communication and helps to build strong relationships between the real estate consultants and their potential clients. Above all else, it helps you to sell!