How to increase the number of leads coming from contact forms?

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QContact forms are widely known among the real estate market and digital marketing. In practical terms, the first contact made between the potential client and the real estate agency is done by filling in a form with the contact details so that the company may contact him later.

What is the purpose of the contact form?
The information given by the users allows the agency to get to know the preferences and needs of their potential clients and, at the same time, makes it easy to interact and manage the negotiation processes.
Whenever a user fills in the form – and creates a message – it automatically becomes a lead. This expression is very common in the real estate digital marketing and, based on these leads, you can organize your future business opportunities.

How should I work my leads?
Once they are often the first contact established between those who are looking for a property and the real estate agency, you need to constantly evaluate the messages in order to select the ones that should be transformed into business opportunities.
Another important issue is how fast and accurate you are when replying to these messages, once those who contact you using a form always want quick and effective answers.

What are the main features of a contact form?
Once again, we reinforce that those who look for properties online want quick and user-friendly options. Long forms with lots of fields to fill usually lead potential clients to stop filling in the forms. It is important for you to have short forms that only ask for the basic information required for the process: name, e-mail, phone No. and message.
In the “Looking for a property” section, the forms should have extra fields to increase the details of the property the potential client wants, like the type, the number of bedrooms, the location area, etc.

Please remember that if most of your real estate website visitors contacts you, you’ll be increasing the chance of turning them into clients!